About The Book
This lovely, well-written book is concerned foremost with creating typography and is essential for professionals who regularly work for clients.
Author writes about designing with the correct typeface; striving for rhythm, proportion, and harmony; choosing and combining type; designing pages; using section heads, subheads, footnotes, and tables; applying kerning and other type adjustments to improve legibility; and adding special characters, including punctuation and diacritical marks.
The Elements of Typographic Style teaches the history of and the artistic and practical perspectives on a variety of type families that are available in Europe and America today.
A few hundred years of type and typography have established rules that only a fool would ignore.
Reviews
Alfred Rudolf
Dallas, Texas
This book is an excellent resource for anyone who is serious about graphic layout.
Emily Carey
Tampa, Florida
Swiss Typography is a critical guide for graphic designers. I recommend this fantastic eBook.
Martin Doe
Los Angeles, California
Chock full of great photos of lettering with a little info about the artist and projects shown.
Alfred Rudolf
Dallas, Texas
This book is an excellent resource for anyone who is serious about graphic layout.
Emily Carey
Tampa, Florida
Swiss Typography is a critical guide for graphic designers. I recommend this fantastic eBook.
Martin Doe
Los Angeles, California
Chock full of great photos of lettering with a little info about the artist and projects shown.
Good typography is measured by how well it reinforces the meaning of the text, not by some abstract scale of merit.
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Nicolas Adamson
3125 Flanigan Oaks Drive
Capitol Heights, MD 20027